This course will give participants a comprehensive overview and introduction to the floral design industry. Participants will be introduced to decorating with florals, floriculture and botany, point of sale marketing and event floristry. Other topics include consulting sales practice and designing floral projects. You will learn about some of the basic roles of a floral designer through a series of practical projects.
After the program, participants will be familiar with the floral design environment and be prepared to handle various projects. You will understand how to apply the principles and elements of design, the botanical aspect of plants and flowers, how to do a client consultation, create and budget, design projects and make creative decisions. The course will also deal with creating effective presentation materials for the business environment.
The art of floral design requires expertise with colour, materials, shape and space. Floral designers must understand how flowers and foliage become tools to achieve the right arrangement for the occasion. The three-level Floral Design Program frames this understanding in a creative and business context to allow for artistic arrangements that satisfy the aesthetics of the designer and the customer.
Through active, hands-on learning experiences, you will understand how to integrate theory and practice to produce the perfect design using the elements and principles of design and understand about the perspectives necessary to become a junior designer.
Throughout this program, you will develop the following skills:
- Floral design
- Botany knowledge related to floral design
- Design development
- Creating floral arrangements
Lead Instructor: Linda Rambaud
Linda earned a master’s degree in Floral Design & Commercialization of Plants and Flowers. She is a Master Floral Designer. She also is an accredited member of the American Institute of Floral Design, where I earned certification as a Floral Designer CFD, AIFD and soon will be CAFA accredited (Canadian Academy of Floral Art).
In 2019 when she moved to the Canadian West cost Linda created Lindara design to share her knowledge of plants, flowers, floral design and many years of experiences in the field in both Europe and Canada. She also loves to inspire and help people discovering their creative side and expand their skills in design and creativity.
Linda loves sharing all the possibilities of the world of flora design with her students – growing flowers, wholesalers, flowers shops, or event focused flower businesses. In particular, she is passionate about the art form.
She also offers floral workshops, floral decoration creation, and original floral jewelry as well as event flowers. Linda brings a wealth of knowledge to the classroom. She is excited to share her skills with her students and get inspired by them too.
Program Schedule – Level 1
This level covers both theoretical, technical, and practical hands-on aspects of floral design. It will cover some basics principals of floral design, care and handling, elements, tools, various fields in floral design. There will also be practical projects allowing participants to practice foundation elements and principals of floral design: You will do simple vase arrangement in different shapes, learn floral placement, handling and explore creative techniques.
- Explore basics of floral design, care and handling.
- Different fields of floral design
- Example of famous designers
- Top skills
- Tools used in the floral industry
- Bud vase with rose. Make a rose composite. Wrap single roses.
- Elements of designs
- Making a round shape arrangement. Alternating flowers. Tweak the arrangement with a few more stems.
- Principles of design
- Language of flowers
- Make a triangle arrangement. Using lines with foliage’s and grouping.
Session 4 – TBC: Field Trip (Field Trip – date & time tbc)
- Visit to Eurosa farms
Note: Should the field tip not be possible, then a practical class will be held on March 9th – 6pm – 9pm: Making a rectangular arrangement with armature
Program Schedule – Level 2
This level covers the botanical aspect of plants as well as the different types of floral design. The pillars and foundation elements and principles of design will be covered including, floral techniques and mechanics. Practical projects are also part of the course – round and presentation style bouquet, floral wearables, cascade wedding bouquet and more.
- Different types of designs
- Creation of a portfolio
- Presentation style bouquet
- Round bouquets
- Corsage and wristlet
- Funeral Urn (This arrangement might be a different practical exercise, please ask the instructor for details)
Details to be confirmed.
Program Schedule – Level 3
This is an advanced level and covers funeral floral arrangements. Participants must have completed Level 1 & 2 or have the required level of experience.
- This module introduces the business aspects of purchasing and marketing for the floral design industry. It includes buying flowers, effective sales techniques, pricing, wire service, shop and personal appearance. It also introduces what is involved in setting up a business.
- sympathy wreath or cross
- Setting up a business
- Role play exercise between the customer and the florist (methodology, steps, customer consultation. Questions)
- Review consultation notes, list materials, estimate cost, plan, start creating mood board
- Sketch ideas
- Small casket spray
- Marketing aspects of the flower industry
- Heart shaped design
- Completion of the program, Final project and portfolio.
- Q and A
- Design project