Program Overview
This course will give participants a comprehensive overview and introduction to the floral design industry. Participants will be introduced to decorating with florals, floriculture and botany, point of sale marketing and event floristry. Other topics include consulting sales practice and designing floral projects. You will learn about some of the basic roles of a floral designer through a series of practical projects.
After the program, participants will be familiar with the floral design environment and be prepared to handle various projects. You will understand how to apply the principles and elements of design, the botanical aspect of plants and flowers, how to do a client consultation, create and budget, design projects and make creative decisions. The course will also deal with creating effective presentation materials for the business environment.
The art of floral design requires expertise with colour, materials, shape and space. Floral designers must understand how flowers and foliage become tools to achieve the right arrangement for the occasion. The three-level Floral Design Program frames this understanding in a creative and business context to allow for artistic arrangements that satisfy the aesthetics of the designer and the customer.
Through active, hands-on learning experiences, you will understand how to integrate theory and practice to produce the perfect design using the elements and principles of design and understand about the perspectives necessary to become a junior designer.
Throughout this program, you will develop the following skills:
- Floral design
- Botany knowledge related to floral design
- Sales
- Artistry
- Design development
- Creating floral arrangements
Instructors
Lead Instructor: Linda Rambaud
Linda holds a master's degree in Floral Design & Commercialization of Plants and Flowers, marking her as a true authority in the field. As a Master Floral Designer and accredited member of the American Institute of Floral Design, she holds prestigious certifications as a Floral Designer (CFD, AIFD) and is on her way to achieving accreditation from the Canadian Academy of Floral Art (CAFA).
Upon relocating to Canada's picturesque West Coast in 2019, Linda founded Lindara Design to share her wealth of knowledge acquired through years of experience in Europe and Canada. Her passion lies in inspiring individuals to unlock their creative potential and expand their skills in floral design.
Linda's dedication extends beyond teaching; she delights in showcasing the endless possibilities of floral design to students from various backgrounds. Her enthusiasm lies in the artistry of floral design.
In addition to workshops and teaching, Linda offers bespoke floral decorations, original floral jewelry, and event floral arrangements. Her classroom presence is enriched by her extensive expertise, and she eagerly anticipates both imparting her knowledge to students and drawing inspiration from their unique perspectives.
Program Schedule - Level 1
Overview:
This level covers both theoretical, technical, and practical hands-on aspects of floral design. It will cover some basics principals of floral design, care and handling, elements, tools, various fields in floral design. There will also be practical projects allowing participants to practice foundation elements and principals of floral design: You will do simple vase arrangement in different shapes, learn floral placement, handling and explore creative techniques.
Session 1
PowerPoint:
- Explore basics of floral design, care and handling.
- Different fields of floral design
- Example of famous designers
- Top skills
- Tools used in the floral industry
Hands on:
- Bud vase with rose. Make a rose composite. Wrap single roses.
Session 2
PowerPoint:
- Elements of designs
- Color
Hands on:
- Making a round shape arrangement. Alternating flowers. Tweak the arrangement with a few more stems.
Session 3
PowerPoint:
- Principles of design
- Language of flowers
Hands on:
- Make a triangle arrangement. Using lines with foliage's and grouping.
Session 4 – TBC: Field Trip (Field Trip – date & time tbc)
- Visit to Eurosa farms
Note: Should the field tip not be possible, then a practical class will be held on March 9th – 6pm – 9pm: Making a rectangular arrangement with armature
Program Schedule - Level 2
Overview:
This level covers the botanical aspect of plants as well as the different types of floral design. The pillars and foundation elements and principles of design will be covered including, floral techniques and mechanics. Practical projects are also part of the course – round and presentation style bouquet, floral wearables, cascade wedding bouquet and more.
Session 1
PowerPoint:
- Different types of designs
- Creation of a portfolio
Hands on:
- Presentation style bouquet
- Round bouquets
Session 2
PowerPoint:
- Mechanics
Hands on:
- Corsage and wristlet
Session 3
PowerPoint:
- Techniques
Hands on:
- Funeral Urn (This arrangement might be a different practical exercise, please ask the instructor for details)
Session 4
Details to be confirmed.
Program Schedule - Level 3
Overview:
This is an advanced level and covers funeral floral arrangements. Participants must have completed Level 1 & 2 or have the required level of experience.
Session 1
- This module introduces the business aspects of purchasing and marketing for the floral design industry. It includes buying flowers, effective sales techniques, pricing, wire service, shop and personal appearance. It also introduces what is involved in setting up a business.
Hands on:
- sympathy wreath or cross
Session 2
- Setting up a business
- Role play exercise between the customer and the florist (methodology, steps, customer consultation. Questions)
- Review consultation notes, list materials, estimate cost, plan, start creating mood board
- Sketch ideas
Hands on:
- Small casket spray
Session 3
- Marketing aspects of the flower industry
Hands on:
- Heart shaped design
Session 4
- Completion of the program, Final project and portfolio.
- Q and A
Hands on:
- Design project
